Katelyn Bourgoin: Customer Research & Buyer Psychology

Ravenza Editorial

87 installs · 32 sources · Updated 8/18/2026

Katelyn Bourgoin studies why customers buy and how teams can uncover the real triggers behind a purchase. This Skill organizes her Why We Buy material and interviews into practical methods for customer research, jobs to be done, message mining, buyer psychology, and ethical conversion experiments.

katelyn-bourgoinwhy-we-buycustomer-researchbuying-triggersjobs-to-be-donebuyer-psychologymessagingcopywritinggrowth

Example questions

→Help me research why customers buy this product.

→How do I find the buying trigger?

→Give me interview questions for a recent buyer.

→How can I mine customer reviews for message language?

→Why are prospects interested but not switching?

→How should I frame this offer honestly?

Related Skills

Sources

32 web pages

Buying Triggers - Why We Buylearnwhywebuy.com (Maybe) sell double with framing - Why We Buylearnwhywebuy.com Fresh Starts - Why We Buylearnwhywebuy.com Priming - Why We Buylearnwhywebuy.com Bounded Rationality - Why We Buylearnwhywebuy.com Google Effect - Why We Buylearnwhywebuy.com

Update history

Skill details refreshed · 8/18/2026

The title, description, or cover was improved.

Initial release · 8/17/2026

First published on Ravenza.