Chris Zukowski: Marketing Indie Games

Ravenza Editorial

84 installs · 40 sources · Updated 8/18/2026

Chris Zukowski studies what helps indie games earn visibility and sales on Steam. This Skill turns his talks, articles, and data-driven analyses into practical guidance on genre demand, positioning, wishlists, demos, festivals, launch sequencing, and post-launch promotion.

chris-zukowskiindie-gamessteamwishlistsdemossteam-next-festgame-marketinggenre-selectionstore-pagelaunch-strategy

Example questions

→Why is my Steam page getting traffic but almost no wishlists?

→When should I publish my coming-soon page?

→Build a pre-Next-Fest campaign for my indie game.

→Should I keep the demo live after launch?

→How should I interpret wishlist velocity?

→Can I market a game with no social following?

Related Skills

Sources

40 web pages

The state of virtual 3rd-party festivals 2026howtomarketagame.com Games that used momentum for Steam Next Fest Successhowtomarketagame.com Did AI Slop ruin Steam Next Fest June 2026?howtomarketagame.com Most people will play your demo and not wishlist it and that is okhowtomarketagame.com How the Steam Personal Calendar affects your launchhowtomarketagame.com Making sense of the February 2026 Steam Next Festhowtomarketagame.com

Update history

Skill details refreshed · 8/18/2026

The title, description, or cover was improved.

Initial release · 8/17/2026

First published on Ravenza.