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April Dunford: B2B Positioning
R
Ravenza Editorial
275 installs · 32 sources · Updated 8/18/2026
April Dunford is a leading positioning expert for B2B products. This Skill turns 32 of her public talks, interviews, and articles into a step-by-step system for identifying alternatives, differentiated value, best-fit customers, category, sales narrative, testing, and rollout.
april-dunfordb2b-positioningdifferentiated-valuecompetitive-alternativesmarket-categorysales-pitchmessaginggo-to-market
Example questions
→Help me position this B2B product using April Dunford's process.
→What would customers use if our SaaS did not exist?
→Turn these product capabilities into differentiated customer value.
→How do I identify the best-fit customers for this product?
→Which market category should we choose for this AI tool?
→Should we create a new category or use an existing one?
Related Skills
Sources
32 web pages
Post Positioning - Testing and Executionpositioning.showNew Thinking on Market Categoriespositioning.showA New Chapter on Differentiated Valuepositioning.showCompetition in a Positioning Exercisepositioning.showPreparing for a Positioning Exercisepositioning.showDecisions to Make Before a Positioning Exercisepositioning.show
Update history
Skill details refreshed · 8/18/2026
The title, description, or cover was improved.
Initial release · 8/17/2026
First published on Ravenza.